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Gender Representations and Advertising Appeals in Gambling Brands’ Communication Cover

Gender Representations and Advertising Appeals in Gambling Brands’ Communication

SAECULUM
Volume 61 (2026): Issue 1 (July 2026)
By: ,   and    
Open Access
|Jul 2026
Authors

Authors

Diana Cornea

diana.cornea@fspac.ro

Babeș-Bolyai University of Cluj-Napoca

Andreea Voina

andreea.voina@fspac.ro

Babeș-Bolyai University of Cluj-Napoca

Delia Dobrovăț

delia.dobrovat@stud.ubbcluj.ro

Babeș-Bolyai University of Cluj-Napoca
DOI: https://doi.org/10.2478/saec-2026-0001 | Journal eISSN: 2601-1182 | Journal ISSN: 1221-2245
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Language: English, Romanian, German, French
Page range: 5 - 18
Published on: Jul 17, 2026
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
gambling advertising,
brands communication,
women and gambling,
women and advertising,
gendered appeals
Related subjects:
Social sciences,
Communication science,
Health communication,
Cultural studies,
Cultural theory,
Media theory,
Literary studies,
Literary studies, general,
Philosophy,
Philosophy, other

© 2026 Diana Cornea, Andreea Voina, Delia Dobrovăț, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 61 (2026): Issue 1 (July 2026)
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