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The Rationality of advertising an Analysis of rational, emotional, integrative and mechanistic advertising Cover

The Rationality of advertising an Analysis of rational, emotional, integrative and mechanistic advertising

SAECULUM
Volume 58 (2024): Issue 2 (December 2024)
By: Dan-Laurențiu Cardaş-Răduța  
Open Access
|Dec 2024
DOI: https://doi.org/10.2478/saec-2024-0013 | Journal eISSN: 2601-1182 | Journal ISSN: 1221-2245
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Language: English, Romanian, German, French
Page range: 5 - 16
Published on: Dec 20, 2024
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
rational advertising,
instrumental rationality,
value rationality,
emotional advertising,
Related subjects:
Social sciences,
Communication science,
Health communication,
Cultural studies,
Cultural theory,
Media theory,
Literary studies,
Literary studies, general,
Philosophy,
Philosophy, other

© 2024 Dan-Laurențiu Cardaş-Răduța, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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