Abstract
This article explores the significant impact that social media has had on relationships, communication methods, and various industries. The development of social media platforms has brought about an important change in the standards and laws that influence interpersonal communication and workplace interactions. This study explores the fundamental concepts that underpin social media, such as popularity, connectivity, programmability, and information transmission. The statement points out the similarity between social networking platforms and traditional media while demonstrating how prevalent they are in the public sphere. Furthermore, the abstract analyses the significance of online platforms in the financial sector. In the context of digital transformation, financial institutions have acknowledged the potential of social media as a tool for customer service and generating revenue. Financial institutions utilize social media platforms to expand their reach and improve their ability to connect with a wider audience, thereby increasing accessibility to their clientele. The trend of digitization has forced financial institutions to reevaluate their approaches, conform to the inclinations of their customers, and function within the realm of the internet. Through the utilization of social media, financial institutions may improve their knowledge of customers, advertise their offerings, and establish a dynamic discourse with their customers.