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“From Name to Brand – The Role of Social Connector of the Company Name” Cover

“From Name to Brand – The Role of Social Connector of the Company Name”

SAECULUM
Volume 52 (2021): Issue 2 (December 2021)
By: Florina Dumitraşcu  
Open Access
|Dec 2021
DOI: https://doi.org/10.2478/saec-2021-0015 | Journal eISSN: 2601-1182 | Journal ISSN: 1221-2245
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Language: English, Romanian, German, French
Page range: 26 - 38
Published on: Dec 22, 2021
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
brand,
company name,
entrepreneur,
name,
brand naming,
brand identity
Related subjects:
Social sciences,
Communication science,
Health communication,
Cultural studies,
Cultural theory,
Media theory,
Literary studies,
Literary studies, general,
Philosophy,
Philosophy, other

© 2021 Florina Dumitraşcu, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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