Abstract
Today’s society is a technic and technology-dominated one. The media reconfigures its image using the means that are provided to it by the Internet. The present paper is an incursion in the recent media field, which showcases new journalistic approaches such as cross-media, transmedia and multimedia. Ideas of theoreticians regarding the new media are being presented, along with their essential characteristics. Also, the paper addresses new genres emerging in the online environment, such as visual storytelling, data journalism, infographics, web resources, presenting examples from the international and national press, in an attempt to identify ways to implement them and to identify the impact of such media techniques on an audience that is no longer just a consumer of information, but who becomes a direct participant in its creation.