Abstract
During the 2016 presidential election debates, Donald Trump became the subject of a guerrilla campaign initiated by the anarchist group Indicline, through which five grotesque nude statues of the Republican candidate were installed in various cities in the United States. The message was not accidental considering that nude photos of Melania Trump from the beginning of her modelling career were re-published simultaneously. Through aesthetic antithesis, the image of the naked body was supposed to stigmatize the couple in public perception, starting from an artificial reality created in the everyday landscape, but which had to become viral in the online environment.