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What is Relationship Marketing and How to Use it to Connect with Your Customers Cover

What is Relationship Marketing and How to Use it to Connect with Your Customers

Research Papers Faculty of Materials Science and Technology Slovak University of Technology
Volume 28 (2020): Issue 46 (June 2020)
By:  and    
Open Access
|Jul 2020
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DOI: https://doi.org/10.2478/rput-2020-0004 | Journal eISSN: 1338-0532
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Language: English
Page range: 29 - 35
Submitted on: Apr 8, 2020
Accepted on: May 6, 2020
Published on: Jul 6, 2020
Published by: Slovak University of Technology in Bratislava
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Relationship marketing,
customer relationship building,
CRM
Related subjects:
Engineering,
Introductions and overviews,
Engineering, other

© 2020 Veronika Johanesová, Jaromíra Vaňová, published by Slovak University of Technology in Bratislava
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 28 (2020): Issue 46 (June 2020)
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