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What is Relationship Marketing and How to Use it to Connect with Your Customers Cover

What is Relationship Marketing and How to Use it to Connect with Your Customers

Research Papers Faculty of Materials Science and Technology Slovak University of Technology
Volume 28 (2020): Issue 46 (June 2020)
By: Veronika Johanesová and  Jaromíra Vaňová  
Open Access
|Jul 2020

Authors

Veronika Johanesová

veronika.zaludova@stuba.sk

Slovak University of Technology in Bratislava, Faculty of Materials Science and Technology in Trnava, Institute of Industrial Engineering and Management, Trnava

Jaromíra Vaňová

jaromira.vanova@stuba.sk

Slovak University of Technology in Bratislava, Faculty of Materials Science and Technology in Trnava, Institute of Industrial Engineering and Management, Trnava
DOI: https://doi.org/10.2478/rput-2020-0004 | Journal eISSN: 1338-0532
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Language: English
Page range: 29 - 35
Submitted on: Apr 8, 2020
|
Accepted on: May 6, 2020
|
Published on: Jul 6, 2020
Published by: Slovak University of Technology in Bratislava
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Relationship marketing,
customer relationship building,
CRM
Related subjects:
Engineering,
Introductions and overviews,
Engineering, other

© 2020 Veronika Johanesová, Jaromíra Vaňová, published by Slovak University of Technology in Bratislava
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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