What is Relationship Marketing and How to Use it to Connect with Your Customers
By: Veronika Johanesová and Jaromíra Vaňová
Authors
Veronika Johanesová
Slovak University of Technology in Bratislava, Faculty of Materials Science and Technology in Trnava, Institute of Industrial Engineering and Management, Trnava
Slovak University of Technology in Bratislava, Faculty of Materials Science and Technology in Trnava, Institute of Industrial Engineering and Management, Trnava
DOI: https://doi.org/10.2478/rput-2020-0004 | Journal eISSN: 1338-0532
Language: English
Page range: 29 - 35
Submitted on: Apr 8, 2020
Accepted on: May 6, 2020
Published on: Jul 6, 2020
Published by: Slovak University of Technology in Bratislava
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2020 Veronika Johanesová, Jaromíra Vaňová, published by Slovak University of Technology in Bratislava
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.