Abstract
The maritime sector is pivotal for the economic growth of coastal cities like Cádiz, Spain. In our globalised world, ports face high competitiveness, emphasising the growing need for English-proficient staff. This research focuses on the Port Authority of Cádiz Bay’s language-training programme, aiming to enhance employees’ English proficiency for job excellence. Through a qualitative study, the paper not only analyses the current programme but also proposes an alternative linguistic training approach. The ultimate objective is to equip port workers with language skills that contribute to providing excellent services to users, addressing the evolving demands of the maritime industry.