Abstract
The current global security environment is unstable, marked by ambiguity and countless uncertainties, with trends indicating that the geopolitical context will become increasingly insecure and volatile. In such a challenging environment, military leaders play an important role in ensuring stability, guaranteeing territorial security and protecting citizens. More than ever, the role of the military leader in both the military organisation and society has reached an unprecedented level of complexity. To successfully meet the challenges of the modern battlespace, military leaders must train and develop a very diverse and complex set of competences and attributes. By doing so, the leader can rapidly gain the trust and commitment of subordinates, managing to motivate and lead them effectively in any context. This article aims to raise awareness and understanding of the critical role of positive personal example in modern military leadership.