Abstract
This article approaches the attitude of Z Generation concerning the promoting of the Romanian Army Institution in social media. This domain is a rigorous one, based on serosity and there are not a multitude of common values with this generation. Technology is a world-known aspect and the IGeneration is known as being born with new technological culture and they do not require to adjust to it. They prefer socializing in online, capture some meaningful general knowledge from their intercommunications. The Internet proposes various techniques of enticing youngsters to consume a lot of time online, on their smart devices.