Abstract
This approach examines the comparative relationship between persuasion at micro and macro-social level, under the framework of the comparative analysis method. In this sense, after identifying and presenting the concept of persuasion, the similarity of interpretation and persuasion techniques are emphasized. The study first addresses the epistemological and methodological aspect of the social connotations of persuasion. It has as main objectives to ensure the interpretation of the concept, to identify the strategies, to describe the mechanisms by which the persuasion in the public space is reconstructed and to discover the methods of resistance to this type of communication.
The usefulness of studying this type of communication results from the effects it has on the individual and its various inter-human relationships in the macro-social space.