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Consumer Acceptance of Outdoor Advertising: A Study of Three Cities Cover

Consumer Acceptance of Outdoor Advertising: A Study of Three Cities

Land Forces Academy Review
Volume 23 (2018): Issue 1 (March 2018)
By: Bianca Boştină-Bratu,  Boştină-Bratu,  Alina Gabriela Negoescu and  Lucia Palea  
Open Access
|May 2018

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DOI: https://doi.org/10.2478/raft-2018-0009 | Journal eISSN: 3100-5071 | Journal ISSN: 3100-5063
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Language: English
Page range: 65 - 74
Published on: May 11, 2018
Published by: Nicolae Balcescu Land Forces Academy
In partnership with: Paradigm Publishing Services
Keywords:
advertising,
billboards,
consumer,
acceptance,
marketing
Related subjects:
Social sciences,
Political science,
Political science, other,
Business and economics,
Business management,
Business management, other,
Social sciences,
Education,
Education, other,
Engineering,
Electrical engineering,
Fundamentals of electrical engineering

© 2018 Bianca Boştină-Bratu, Boştină-Bratu, Alina Gabriela Negoescu, Lucia Palea, published by Nicolae Balcescu Land Forces Academy
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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