Should I Stay or Should I Vote? „Beto an Underdog” and his Mobilization Campaign

Beto O’Rourke’s 2018 Senate bid resulted in one of the most interesting political campaigns of past decade. Even though he was less experienced than his rival and ran as an underdog, O’Rourke managed to attract thousands of donors and almost made a political upset, by losing to Ted Cruz by a small margin. The article focuses on his road to nationwide recognition and the use of new media, which allowed him to reach out to the voters.