An Analysis of the Condition of the Tourist Brand and Tourist Attractiveness of the Podkarpackie Region Based on the Brand Asset Valuator Model
Authors
Beata Gierczak-Korzeniowska
University of Rzeszów, Institute of Economics and Finance at the College of Social Sciences, Rzeszów, Poland
Language: English
Page range: 34 - 39
Submitted on: Dec 6, 2018
Accepted on: Apr 25, 2019
Published on: Dec 21, 2019
Published by: University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2019 Beata Gierczak-Korzeniowska, published by University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.