
Strategic Leadership Approaches for Market Growth: An Exploratory Study of the Dairy Industry in the Middle Eastern Region
Abstract
This exploratory study explores the strategic leadership approaches that shape market growth in the dairy industry within the Middle Eastern region. This study leverages qualitative data from in-depth interviews with senior executives and identifies critical strategies that enable firms to navigate complex market dynamics, respond to regional economic initiatives, and maintain competitive advantage. A total of 14 interviews were conducted from the different dairy companies situated in the Middle Eastern region. The study highlighted the importance of a clear strategic vision associated with national economic goals, the integration of innovative technologies, adaptability to market changes, and a centralized focus on sustainability. The study also stressed the role of talent management and organizational culture for achieving operational excellence.
© 2026 Ivan Angelov, Karim Alaeddine, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.