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Sustainable Fashion through the Eyes of Gen Z: Consumer Behaviour and Marketing Insights Cover

Sustainable Fashion through the Eyes of Gen Z: Consumer Behaviour and Marketing Insights

Proceedings of the International Conference on Business Excellence
Volume 20 (2026): Issue 1 (July 2026)
By:  and    
Open Access
|Jul 2026
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DOI: https://doi.org/10.2478/picbe-2026-0277 | Journal eISSN: 2558-9652
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Language: English
Page range: 3730 - 3740
Published on: Jul 22, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Sustainable fashion,
Consumer behaviour,
Gen Z,
Marketing strategies,
Sustainable consumption,
Ethical fashion,
Green fashion,
Lifestyle factors,
Social influence,
Brand loyalty
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2026 Evelyn-Maria SABO, Dan-Cristian DABIJA, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2026): Issue 1 (July 2026)
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