Performance, Metrics, and Value: A Systematic Literature Review on Measurement in Digital Marketing
Authors
Cosmin NASTASǍ
Bucharest University of Economic Studies, Bucharest, Romania
Luca-Dan CICEU
National University of Science Technology POLITEHNICA Bucharest, Bucharest, Romania
Ioana Corina MANOIU BURLAN
Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2026-0274 | Journal eISSN: 2558-9652
Language: English
Page range: 3683 - 3698
Published on: Jul 22, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
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© 2026 Cosmin NASTASǍ, Luca-Dan CICEU, Ioana Corina MANOIU BURLAN, Oana Cristina MOGOȘ, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.