Skip to main content
Have a personal or library account? Click to login
Performance, Metrics, and Value: A Systematic Literature Review on Measurement in Digital Marketing Cover

Performance, Metrics, and Value: A Systematic Literature Review on Measurement in Digital Marketing

Proceedings of the International Conference on Business Excellence
Volume 20 (2026): Issue 1 (July 2026)
By: ,  ,   and    
Open Access
|Jul 2026
Articles in this issue
DOI: https://doi.org/10.2478/picbe-2026-0274 | Journal eISSN: 2558-9652
Journal RSS Feed
Language: English
Page range: 3683 - 3698
Published on: Jul 22, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
measurement,
digital marketing,
metrics,
consumer behaviour,
analytics
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2026 Cosmin NASTASǍ, Luca-Dan CICEU, Ioana Corina MANOIU BURLAN, Oana Cristina MOGOȘ, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2026): Issue 1 (July 2026)
Previous article
Next article