Trust in AI-Driven Avatar Marketing: A Bibliometric Analysis of Ethical Concerns and Research Trends
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DOI: https://doi.org/10.2478/picbe-2026-0259 | Journal eISSN: 2558-9652
Language: English
Page range: 3484 - 3496
Published on: Jul 23, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2026 Andra BLAJ, Nicoleta Andreea NEACȘU, Adrian GRANCEA, published by Bucharest University of Economic Studies
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