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Trust in AI-Driven Avatar Marketing: A Bibliometric Analysis of Ethical Concerns and Research Trends Cover

Trust in AI-Driven Avatar Marketing: A Bibliometric Analysis of Ethical Concerns and Research Trends

Proceedings of the International Conference on Business Excellence
Volume 20 (2026): Issue 1 (July 2026)
By: ,   and    
Open Access
|Jul 2026
Authors

Authors

Andra BLAJ

andra.blaj@unitbv.ro

Transilvania University, Braşov, Romania

Nicoleta Andreea NEACȘU

neacsu.andreea@unitbv.ro

Transilvania University, Braşov, Romania

Adrian GRANCEA

adrian.g.grancea@unitbv.ro

Transilvania University, Brasov, Romania
DOI: https://doi.org/10.2478/picbe-2026-0259 | Journal eISSN: 2558-9652
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Language: English
Page range: 3484 - 3496
Published on: Jul 23, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
artificial intelligence,
trust,
avatar marketing,
virtual influencers,
ethics,
transparency,
fairness
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2026 Andra BLAJ, Nicoleta Andreea NEACȘU, Adrian GRANCEA, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2026): Issue 1 (July 2026)
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