Using Generative Artificial Intelligence in the Education in Marketing (a didactic experiment)
Authors
Tsvetan DAVIDKOV
tzvetandavidkov@feb.uni-sofia.bg
Sofia University "St. Kliment Ohridski", Sofia, Bulgaria
Aleksey POTEBNYA
aleksey.potebnia@feb.uni-sofia.bg
Sofia University "St. Kliment Ohridski", Sofia, Bulgaria
DOI: https://doi.org/10.2478/picbe-2026-0214 | Journal eISSN: 2558-9652
Language: English
Page range: 2815 - 2825
Published on: Jul 21, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Related subjects:
© 2026 Neviana KRASTEVA, Tsvetan DAVIDKOV, Aleksey POTEBNYA, Ekaterina SOULEVA, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.