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Using Generative Artificial Intelligence in the Education in Marketing (a didactic experiment)

Proceedings of the International Conference on Business Excellence

Volume 20 (2026): Issue 1 (July 2026)

By: Neviana KRASTEVA, Tsvetan DAVIDKOV, Aleksey POTEBNYA and Ekaterina SOULEVA

Open Access

|Jul 2026

Articles in this issue

DOI: https://doi.org/10.2478/picbe-2026-0214 | Journal eISSN: 2558-9652

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Language: English

Page range: 2815 - 2825

Published on: Jul 21, 2026

Published by: Bucharest University of Economic Studies

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

marketing education,

higher education,

didactic experiment,

self-regulated learning

Related subjects:

Business and economics,

Political economics,

Political economics, other,

Business management,

Business management, other,

Industrial chemistry,

Energy harvesting and conversion

© 2026 Neviana KRASTEVA, Tsvetan DAVIDKOV, Aleksey POTEBNYA, Ekaterina SOULEVA, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2026): Issue 1 (July 2026)

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