Investigating Loyalty Before and After Renovation in Wellness and Spa Tourism Using TPB, Perceived Value, Quality, and Switching Costs
Authors
Ionut Andrei MILITARU
Bucharest University of Economic Studies, Bucharest, Romania
Marius-Lucian BREABĂN
Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2026-0196 | Journal eISSN: 2558-9652
Language: English
Page range: 2574 - 2584
Published on: Jul 21, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2026 Ionut Andrei MILITARU, Marius-Lucian BREABĂN, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.