Why Trust Matters More Than Utility: Physicians’ Acceptance of Algorithmic Management in AI-Driven Pharmaceutical Communication
Authors
Carmen Rozalia GEORGESCU
Bucharest University of Economic Studies, Bucharest, Romania
Bucharest University of Economic Studies, Bucharest, Romania
Ionut Andrei MILITARU
Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2026-0141 | Journal eISSN: 2558-9652
Language: English
Page range: 1871 - 1882
Published on: Jul 21, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
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© 2026 Carmen Rozalia GEORGESCU, Ionut Andrei MILITARU, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.