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Why Trust Matters More Than Utility: Physicians’ Acceptance of Algorithmic Management in AI-Driven Pharmaceutical Communication Cover

Why Trust Matters More Than Utility: Physicians’ Acceptance of Algorithmic Management in AI-Driven Pharmaceutical Communication

Proceedings of the International Conference on Business Excellence
Volume 20 (2026): Issue 1 (July 2026)
By:  and    
Open Access
|Jul 2026
Articles in this issue
DOI: https://doi.org/10.2478/picbe-2026-0141 | Journal eISSN: 2558-9652
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Language: English
Page range: 1871 - 1882
Published on: Jul 21, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
algorithmic management in healthcare,
trust in algorithms,
Technology Acceptance Model (TAM),
pharmaceutical communication,
physicians’ behavioral intention
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2026 Carmen Rozalia GEORGESCU, Ionut Andrei MILITARU, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2026): Issue 1 (July 2026)
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