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The Impact of Interest for Sport and Sustainability of GenZ on Fan Engagement in Sustainability Campaigns of Favourite Sport Club Cover

The Impact of Interest for Sport and Sustainability of GenZ on Fan Engagement in Sustainability Campaigns of Favourite Sport Club

Proceedings of the International Conference on Business Excellence
Volume 20 (2026): Issue 1 (July 2026)
By: ,   and    
Open Access
|Jul 2026
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DOI: https://doi.org/10.2478/picbe-2026-0040 | Journal eISSN: 2558-9652
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Language: English
Page range: 495 - 508
Published on: Jul 16, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Fan Engagement,
Sport Sustainability,
Sustainability Campaigns
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2026 Constantin-Daniel PESTREA, Mihaela CONSTANTINESCU, Mihai-Cristian ORZAN, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2026): Issue 1 (July 2026)
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