The Impact of Interest for Sport and Sustainability of GenZ on Fan Engagement in Sustainability Campaigns of Favourite Sport Club
DOI: https://doi.org/10.2478/picbe-2026-0040 | Journal eISSN: 2558-9652
Language: English
Page range: 495 - 508
Published on: Jul 16, 2026
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2026 Constantin-Daniel PESTREA, Mihaela CONSTANTINESCU, Mihai-Cristian ORZAN, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.