Multichannel Marketing in the Romanian Pharmaceutical Industry: A Pre-, During, and Post-COVID-19 Comparison
Authors
Mariana Arsene
mariana.ciotea@stud.faima.upb.ro
National University of Science and Technology Politehnica Bucharest, Romania
Dana Corina Deselnicu
National University of Science and Technology Politehnica Bucharest, Romania
Sorin Arsene
National University of Science and Technology Politehnica Bucharest, Romania
Ramona Bulboaca
National University of Science and Technology Politehnica Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2025-0369 | Journal eISSN: 2558-9652
Language: English
Page range: 4848 - 4859
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Keywords:
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© 2025 Mariana Arsene, Dana Corina Deselnicu, Sorin Arsene, Ramona Bulboaca, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.