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Multichannel Marketing in the Romanian Pharmaceutical Industry: A Pre-, During, and Post-COVID-19 Comparison Cover

Multichannel Marketing in the Romanian Pharmaceutical Industry: A Pre-, During, and Post-COVID-19 Comparison

Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
By: Mariana Arsene,  Dana Corina Deselnicu,  Sorin Arsene and  Ramona Bulboaca  
Open Access
|Jul 2025

Authors

Mariana Arsene

mariana.ciotea@stud.faima.upb.ro

National University of Science and Technology Politehnica Bucharest, Romania

Dana Corina Deselnicu

dana.deselnicu@upb.ro

National University of Science and Technology Politehnica Bucharest, Romania

Sorin Arsene

sorin.arsene@upb.ro

National University of Science and Technology Politehnica Bucharest, Romania

Ramona Bulboaca

ramonabulboaca@yahoo.com

National University of Science and Technology Politehnica Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2025-0369 | Journal eISSN: 2558-9652
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Language: English
Page range: 4848 - 4859
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Multichannel Marketing,
Pharmaceutical industry,
COVID-19,
Marketing,
Healthcare professionals (HCPs)
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2025 Mariana Arsene, Dana Corina Deselnicu, Sorin Arsene, Ramona Bulboaca, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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