Multichannel Marketing in the Romanian Pharmaceutical Industry: A Pre-, During, and Post-COVID-19 Comparison
DOI: https://doi.org/10.2478/picbe-2025-0369 | Journal eISSN: 2558-9652
Language: English
Page range: 4848 - 4859
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
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© 2025 Mariana Arsene, Dana Corina Deselnicu, Sorin Arsene, Ramona Bulboaca, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.