Beyond Digital: Organizational Barriers in CRM Implementation in Sales Companies
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DOI: https://doi.org/10.2478/picbe-2025-0315 | Journal eISSN: 2558-9652
Language: English
Page range: 4102 - 4115
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2025 Mihaela Gologan, Corina-Elena Mircioiu, Teodora-Denisa Mojoiu, published by Bucharest University of Economic Studies
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