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Beyond Digital: Organizational Barriers in CRM Implementation in Sales Companies Cover

Beyond Digital: Organizational Barriers in CRM Implementation in Sales Companies

Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
By: Mihaela Gologan,  Corina-Elena Mircioiu and  Teodora-Denisa Mojoiu  
Open Access
|Jul 2025

Authors

Mihaela Gologan

gologanmihaela24@stud.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Corina-Elena Mircioiu

mircioiucorina19@stud.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Teodora-Denisa Mojoiu

mojoiuteodora20@stud.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2025-0315 | Journal eISSN: 2558-9652
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Language: English
Page range: 4102 - 4115
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
CRM implementation,
ADKAR,
distribution companies,
barriers
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2025 Mihaela Gologan, Corina-Elena Mircioiu, Teodora-Denisa Mojoiu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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