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How to Understand the Customer Preferences Regarding Spectacle Frames? A Grounded Theory Approach Cover

How to Understand the Customer Preferences Regarding Spectacle Frames? A Grounded Theory Approach

Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
By:
Open Access
|Jul 2025

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DOI: https://doi.org/10.2478/picbe-2025-0283 | Journal eISSN: 2558-9652
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Language: English
Page range: 3712 - 3726
Published on: Jul 24, 2025
Published by: The Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Keywords:
Grounded theory,
spectacle frames,
digital voice-of-customer,
customer,
social networks
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2025 Maria Roxana Ene, Sabina Alina Potra, Adrian Pavel Pugna, Rebecca Ioana Chincea, published by The Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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