How to Understand the Customer Preferences Regarding Spectacle Frames? A Grounded Theory Approach Cover

How to Understand the Customer Preferences Regarding Spectacle Frames? A Grounded Theory Approach

Proceedings of the International Conference on Business Excellence

Volume 19 (2025): Issue 1 (July 2025)

By:

Maria Roxana Ene, Sabina Alina Potra, Adrian Pavel Pugna and Rebecca Ioana Chincea

Open Access

|Jul 2025

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DOI: https://doi.org/10.2478/picbe-2025-0283 | Journal eISSN: 2558-9652

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Language: English

Page range: 3712 - 3726

Published on: Jul 24, 2025

Published by: The Bucharest University of Economic Studies

In partnership with: Paradigm Publishing Services

Publication frequency: 1 times per year

Keywords:

Grounded theory,

spectacle frames,

digital voice-of-customer,

social networks

Related subjects:

Business and economics,

Political economics,

Political economics, other,

Business management,

Business management, other,

Industrial chemistry,

Energy harvesting and conversion

© 2025 Maria Roxana Ene, Sabina Alina Potra, Adrian Pavel Pugna, Rebecca Ioana Chincea, published by The Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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