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The Impact of AI along the Customer Journey Mapping: How AI Agents are Changing Customer Journey

Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
By:
Open Access
|Jul 2025

Authors

Steliana Vasileva

s.vasileva@uni-svishtov.bg

D. A. Tsenov Academy of Economics, Svishtov, Bulgaria
DOI: https://doi.org/10.2478/picbe-2025-0086 | Journal eISSN: 2558-9652
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Language: English
Page range: 1088 - 1102
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Keywords:
artificial intelligence (AI),
AI agents,
customer journey,
customer journey mapping,
agentic artificial intelligence,
customer experience,
consumer behavior
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2025 Steliana Vasileva, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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