Application of Organic and Paid Search in Audience Targeting Cover

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Application of Organic and Paid Search in Audience Targeting

Proceedings of the International Conference on Business Excellence

Volume 19 (2025): Issue 1 (July 2025)

By: Yana Pancheva and Mariana Marinova

Open Access

|Jul 2025

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DOI: https://doi.org/10.2478/picbe-2025-0083 | Journal eISSN: 2558-9652

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Language: English

Page range: 1051 - 1061

Published on: Jul 24, 2025

Published by: Bucharest University of Economic Studies

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

search engine optimization (SEO),

organic search,

pay-per-click (PPC),

Related subjects:

Business and economics,

Political economics,

Political economics, other,

Business management,

Business management, other,

Industrial chemistry,

Energy harvesting and conversion

© 2025 Yana Pancheva, Mariana Marinova, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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