Have a personal or library account? Click to login
Application of Organic and Paid Search in Audience Targeting Cover

Application of Organic and Paid Search in Audience Targeting

Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
By: Yana Pancheva and  Mariana Marinova  
Open Access
|Jul 2025

Authors

Yana Pancheva

yana.pancheva@ue-varna.bg

University of Economics, Bulgariа

Mariana Marinova

mariana.marinova@ue-varna.bg

University of Economics, Bulgariа
DOI: https://doi.org/10.2478/picbe-2025-0083 | Journal eISSN: 2558-9652
Journal RSS Feed
Language: English
Page range: 1051 - 1061
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
search engine optimization (SEO),
organic search,
pay-per-click (PPC),
audience,
targeting
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2025 Yana Pancheva, Mariana Marinova, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 19 (2025): Issue 1 (July 2025)Next article