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Application of Organic and Paid Search in Audience Targeting

Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
By:
Open Access
|Jul 2025

Authors

Yana Pancheva

yana.pancheva@ue-varna.bg

University of Economics, Bulgariа

Mariana Marinova

mariana.marinova@ue-varna.bg

University of Economics, Bulgariа
DOI: https://doi.org/10.2478/picbe-2025-0083 | Journal eISSN: 2558-9652
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Language: English
Page range: 1051 - 1061
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Keywords:
search engine optimization (SEO),
organic search,
pay-per-click (PPC),
audience,
targeting
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2025 Yana Pancheva, Mariana Marinova, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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