Have a personal or library account? Click to login

An Empirical Analysis about Romanian Soccer Consumers and Their Perception on Superliga Branding and Engagement Impact

Proceedings of the International Conference on Business Excellence
Volume 19 (2025): Issue 1 (July 2025)
By:
Open Access
|Jul 2025

References

  1. Brand, A., & Niemann, A. (2014). Football and National Identity in Europe. 43–51.
    Search in Google ScholarBack to article
  2. Chun, A., Heeringa, S., & Schouten, B. (2018). Responsive and Adaptive Design for Survey Optimization. Journal of Official Statistics, 34, 581–597. https://doi.org/10.2478/jos-2018-0028
    Search in Google ScholarBack to article
  3. Dada, M. (2021). Impact of Brand Association, Brand Image & Brand Loyalty on Brand Equity. Journal of Marketing Strategies, 3, 29–43. https://doi.org/10.52633/jms.v3i1.33
    Search in Google ScholarBack to article
  4. Farhana, M. (2012). Brand Elements Lead to Brand Equity: Differentiate or Die. Information Management and Business Review, 4, 223–233. https://doi.org/10.22610/imbr.v4i4.983
    Search in Google ScholarBack to article
  5. Finger, T., Amann, J., Biel, J., Niemann, A., & Reinke, V. (2023). Researching football, identity and cohesion in Europe. Sports Law, Policy & Diplomacy Journal, 1, 131–157. https://doi.org/10.30925/slpdj.1.1.5
    Search in Google ScholarBack to article
  6. Fiocchi, G., & Seyed Esfahani, M. (2023). Exploring the uniqueness of distinctive brand assets within the UK automotive industry. Journal of Brand Management, 31, 1–15. https://doi.org/10.1057/s41262-023-00329-6
    Search in Google ScholarBack to article
  7. Grandjean, B., Nelson, N., & Taylor, P. (2009). Comparing an Internet Panel Survey to Mail and Phone Surveys on Willingness to Pay for Environmental Quality: A National Mode Test.
    Search in Google ScholarBack to article
  8. Joshi, A., Kale, S., Chandel, S., & Pal, D. (2015). Likert Scale: Explored and Explained. British Journal of Applied Science & Technology, 7, 396–403. https://doi.org/10.9734/BJAST/2015/14975
    Search in Google ScholarBack to article
  9. Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity (3rd ed.). Prentice Hall.
    Search in Google ScholarBack to article
  10. Kentrotis, K. (2019). Football UN-ited: From the Game of War to the War of the Game. Brazilian Political Science Review, 13. https://doi.org/10.1590/1981-3821201900010002
    Search in Google ScholarBack to article
  11. Keusch, F. (2015). Why do people participate in Web surveys? Applying survey participation theory to Internet survey data collection. Management Review Quarterly, 65(3), 183–216. https://doi.org/10.1007/s11301-014-0111-y
    Search in Google ScholarBack to article
  12. Kunkel, T., Funk, D. C., & Lock, D. (2017). The Effect of League Brand on the Relationship Between the Team Brand and Behavioral Intentions: A Formative Approach Examining Brand Associations and Brand Relationships. Journal of Sport Management, 31(4), 317–332. https://doi.org/10.1123/jsm.2016-0166
    Search in Google ScholarBack to article
  13. Paleu, A. (2022). Rebranding în fotbalul autohton: Liga 1 devine Superliga. EuropaFM. https://www.europafm.ro/rebranding-in-fotbalul-autohton-liga-1-devine-superliga/
    Search in Google ScholarBack to article
  14. Parganas, P., Anagnostopoulos, C., & Chadwick, S. (2017). Effects of social media interactions on brand associations. International Journal of Sports Marketing and Sponsorship, 18(2), 149–165. https://doi.org/10.1108/IJSMS-05-2017-087
    Search in Google ScholarBack to article
  15. Romero-Jara, E., Solanellas, F., López-Carril, S., Kolyperas, D., & Anagnostopoulos, C. (2024). The more we post, the better? A comparative analysis of fan engagement on social media profiles of football leagues. International Journal of Sports Marketing and Sponsorship, 25(3), 578–599. https://doi.org/10.1108/IJSMS-12-2023-0252
    Search in Google ScholarBack to article
  16. Shakina, E., Gasparetto, T., & Barajas, A. (2020). Football Fans’ Emotions: Uncertainty Against Brand Perception. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg.2020.00659
    Search in Google ScholarBack to article
  17. Sonntag, A., & García, B. (2020). National Teams, Multiple Loyalties. A Discussion of three Football Case Studies. Papeles Del CEIC, 2020, 224. https://doi.org/10.1387/pceic.20832
    Search in Google ScholarBack to article
  18. Stokburger-Sauer, N., Bauer, H., & Wannow, S. (2008). Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment. Journal of Sport Management, 22, 205–226. https://doi.org/10.1123/jsm.22.2.205
    Search in Google ScholarBack to article
  19. SuperLiga României (Romania). (2022). Wikipedia. https://ro.wikipedia.org/wiki/SuperLiga_Rom%C3%A2niei
    Search in Google ScholarBack to article
  20. Tomić, I. (2023). SPORT AND NATIONAL IDENTITY. South Eastern European Journal of Communication, 5, 97–103. https://doi.org/10.47960/2712-0457.2.5.97
    Search in Google ScholarBack to article
DOI: https://doi.org/10.2478/picbe-2025-0067 | Journal eISSN: 2558-9652
Journal RSS Feed
Language: English
Page range: 856 - 864
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
brand relationship,
football league,
fans engagement,
social media engagement
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2025 Cristian Dragoș Gheorghe, Paul-Tiberius Coman, Alexandru Mihai Matac, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 19 (2025): Issue 1 (July 2025)Next article