An Empirical Analysis about Romanian Soccer Consumers and Their Perception on Superliga Branding and Engagement Impact
Authors
Cristian Dragoș Gheorghe
gheorghecristian20@stud.ase.ro
Bucharest University of Economic Studies, Bucharest, Romania
Paul-Tiberius Coman
Bucharest University of Economic Studies, Bucharest, Romania
Alexandru Mihai Matac
Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2025-0067 | Journal eISSN: 2558-9652
Language: English
Page range: 856 - 864
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Related subjects:
© 2025 Cristian Dragoș Gheorghe, Paul-Tiberius Coman, Alexandru Mihai Matac, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.