References
- Akoglu, H. E., & Özbek, O. (2021). The effect of brand experiences on brand loyalty through perceived quality and brand trust: A study on sports consumers. Asia Pacific Journal of Marketing and Logistics, 34(10), 2130–2148. https://doi.org/10.1108/apjml-05-2021-0333.
- Beek, R., Van Hoecke, J., & Derom, I. (2023). Sponsorship and social justice: Brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship. International Journal of Sports Marketing and Sponsorship, 24(3), 538–557. https://doi.org/10.1108/ijsms-03-2022-0069.
- Böhndel, M., Jastorff, M., & Rudeloff, C. (2023). AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions. Journal of AI, Robotics & Workplace Automation, 2(2), 165. https://doi.org/10.69554/wbsj7931.
- Dominteanu, T., Smidu, N., Dinciu, C.-C., Porfireanu, M.-C., & Adrian, I. (2023). What are esports? Introduction to the global phenomenon of esports. Proceedings of the International Conference on Business Excellence, 17(1), 1421–1430. https://doi.org/10.2478/picbe-2023-0128
- Dominteanu, T., Smidu, N., & Voinea, A. (2022). Media communication in sport. Proceedings of the International Conference on Business Excellence, 16(1), 260–265. https://doi.org/10.2478/picbe-2022-0025.
- Doehler, S. (2024). Your analysis is as useless as your ovaries: Women football fans’ experiences on social media. Communication & Sport. https://doi.org/10.1177/21674795241292718.
- Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168.
- Hollebeek, L. D. (2011). Demystifying customer brand engagement: Exploring the loyalty nexus. Journal of Marketing Management, 27(7–8), 785–807. https://doi.org/10.1080/0267257x.2010.500132
- Kamkankaew, P., Thanin, P., Thanitbenjasith, P., Phattarowas, V., Sribenjachot, S., & Sanpatanon, N. (2024). How artificial intelligence is helping businesses grow and thrive: The transformative role of artificial intelligence in Thai B2C digital marketing. International Journal of Sociologies and Anthropologies Science Reviews, 4(1), 137–164. https://doi.org/10.60027/ijsasr.2024.3651.
- Kumar, J., & Nayak, J. K. (2019). Consumer psychological motivations to customer brand engagement: A case of brand community. Journal of Consumer Marketing, 36(1), 168–177. https://doi.org/10.1108/jcm-01-2018-2519
- Loureiro, S. M. C., Serra, J., & Guerreiro, J. (2019). How fashion brands engage on social media: A netnography approach. Journal of Promotion Management, 25(3), 367–378. https://doi.org/10.1080/10496491.2019.1557815.
- Pitti, I. (2018). Being women in a male preserve: An ethnography of female football ultras. Journal of Gender Studies, 28(3), 1–12. https://doi.org/10.1080/09589236.2018.1443803.
- Regan, N., Carlson, J., & Rosenberger, P. J. (2012). Factors affecting group-oriented travel intention to major events. Journal of Travel & Tourism Marketing, 29(2), 185–204. https://doi.org/10.1080/10548408.2012.648550.
- Safeer, A. A. (2024). Harnessing the power of brand social media marketing on consumer online impulse buying intentions: A stimulus-organism-response framework. Journal of Product & Brand Management, 33(5). https://doi.org/10.1108/jpbm-07-2023-4619.
- Stan, A. E. (2018). The relevance of obtaining performance at the age of 6–7 years at the expense of maximizing the potential at junior swimming. 3rd Central & Eastern European LUMEN International Conference: New Approaches in Social and Humanistic Sciences (NASHS 2017), 459–471. https://doi.org/10.18662/lumproc.nashs2017.40.
- Sveinson, K., & Hoeber, L. (2016). Female sport fans’ experiences of marginalization and empowerment. Journal of Sport Management, 30, 8–21. https://doi.org/10.1123/jsm2014-0221.
- Sundar Raj, N., Zachariah, J., Amirtharaj, M. V., & Ranjith, P. (2024). Role of yogic practice influence the psychological factors in the development of women sports. Salud Ciencia y Tecnología - Serie de Conferencias, 3, 888. https://doi.org/10.56294/sctconf2024888.
- Tariq, M. U. (2024). Crafting authentic narratives for sustainable branding. In Crafting Authentic Narratives for Sustainable Branding (pp. 194–229). IGI Global. https://doi.org/10.4018/979-8-3693-3326-6.ch011.
- Toffoletti, K., & Palmer, C. (2016). New approaches for studies of Muslim women and sport. International Review for the Sociology of Sport, 52(2), 146–163. https://doi.org/10.1177/1012690215589326.
- Whiteside, E., & Hardin, M. (2011). Women (not) watching women: Leisure time, television, and implications for televised coverage of women’s sports. Communication, Culture & Critique, 4(2), 122–143. https://doi.org/10.1111/j.1753-9137.2011.01098.x.
- Zhou, F., Mou, J., Su, Q., & Wu, Y. C. J. (2019). How does consumers’ perception of sports stars’ personal brand promote consumers’ brand love? A mediation model of global brand equity. Journal of Retailing and Consumer Services, 54, 102012. https://doi.org/10.1016/j.jretconser.2019.102012.
- Whiteside, E., & Hardin, M. (2011). Women (not) watching women: Leisure time, television, and implications for televised coverage of women’s sports. Communication, Culture & Critique, 4(2), 122–143. https://doi.org/10.1111/j.1753-9137.2011.01098.x.
- https://www.thedegreedoctor.com/blog/braun-and-clarke-thematic-analysis-how-to-do-the-six-step-process-in-your-qualitative-research-project.
- https://campaignsoftheworld.com/film-and-video/nike-you-cant-stop-us/?utm_source=chatgpt.com
- https://www.prnewswire.com/news-releases/46-of-consumers-are-likely-to-purchase-nike-products-in-response-to-you-cant-stop-us-campaign-301195076.html
- https://sports-insight.co.uk/news/when-football-is-everything-impossible-is-nothing-adidas-fifa-world-cup-202/
- https://www.famouscampaigns.com/2020/08/nikes-you-cant-stop-us-ad-clocks-up-40-million-views/
- https://www.nike.com/ro/launch/t/you-cant-stop-us
- https://www.youtube.com/watch?v=OK_y_a5sy4Q
- https://www.nike.com/YOU-CANT-STOP-US
- https://akshatsinghbisht.com/how-nike-you-cant-stop-us-performed-30-sales/
- https://www.launchmetrics.com/resources/blog/nike-data-analysis
- https://makemakeentertainment.com/news/a52/p/behind-the-making-of-nikes-you-cant-stop-us-campaign/
- https://pulse.africa/case-study/nike-you-cant-stop-us/?utm_source=chatgpt.com
- https://www.slideshare.net/slideshow/impossible-is-nothing-the-story-behind-adidas-most-iconic-campaign/273349392
- https://brand24.com/blog/nike-social-media-strategy/
- https://ivypanda.com/essays/social-media-case-study-nikes-youcantstopus-campaign/
- https://www.prnewswire.com/news-releases/46-of-consumers-are-likely-to-purchase-nike-products-in-response-to-you-cant-stop-us-campaign-301195076.html
- https://news.adidas.com/football/when-football-is-everything--impossible-is-nothing--adidas-fifa-world-cup-2022--campaign/s/8c0ae23c-8fd5-4b74-a0d2-d6db5abb9bd7?utm_source=chatgpt.com
- https://www.brandinginasia.com/when-football-is-everything-impossible-is-nothing-adidas-world-cup-2022-campaign/; https://www.adstasher.com/2022/11/adidas-icons-come-together-in-one-of.html
- https://erlichsouberlich.wordpress.com/2024/06/23/the-power-of-possibility-adidas-impossible-is-nothing-campaign/
- https://www.brandvertising.ch/2024/05/adidas-impossible-is-nothing/
- https://www.latterly.org/adidas-global-marketing-strategy/
- https://businessmodelanalyst.com/adidas-marketing-strategy/
- https://marketingino.com/adidass-marketing-strategy-driving-global-success-through-innovation-and-collaboration/
- https://mixwithmarketing.com/2023/01/adidas-marketing-strategy-the-case-study-impossible-is-nothing/
- https://report.adidas-group.com/2021/en/at-a-glance/2021-stories/impossible-is-nothing.html
- https://vimeo.com/951268980
- https://about.underarmour.com/en-us/stories/2024/12/lay-bankz-joins-team-under-armour.html)
- https://weartesters.com/under-armour-will-makes-us-family-campaign-cam-newton-misty-copeland-lindsey-vonn/
- https://www.latterly.org/under-armour-marketing-strategy/?utm_content=cmp-true
- https://openr.co/how-under-armour-became-a-social-media-powerhouse/#google_vignette