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Leveraging Social Media to Foster Brand Engagement with Sports Female Consumers

Open Access
|Jul 2025

Authors

Teodora Dominteanu

teodora.dominteanu@defs.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Liviu Marian Matac

liviu.matac@cig.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Adrian Iacobini

adrian.iacobini@defs.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania
Language: English
Page range: 839 - 855
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2025 Teodora Dominteanu, Liviu Marian Matac, Adrian Iacobini, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.