Leveraging Social Media to Foster Brand Engagement with Sports Female Consumers
Authors
Teodora Dominteanu
teodora.dominteanu@defs.ase.ro
Bucharest University of Economic Studies, Bucharest, Romania
Liviu Marian Matac
Bucharest University of Economic Studies, Bucharest, Romania
Adrian Iacobini
Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2025-0066 | Journal eISSN: 2558-9652
Language: English
Page range: 839 - 855
Published on: Jul 24, 2025
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
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© 2025 Teodora Dominteanu, Liviu Marian Matac, Adrian Iacobini, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.