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Digital Frontiers: Assessing the Influence and Ethical Challenges of AI in Online Marketing Cover

Digital Frontiers: Assessing the Influence and Ethical Challenges of AI in Online Marketing

Proceedings of the International Conference on Business Excellence
Volume 18 (2024): Issue 1 (June 2024)
By: Giulia-Elena Zaharia,  Ingrid Georgeta Apostol,  Petre Sorin Savin and  Ionut Tanase  
Open Access
|Aug 2024

Authors

Giulia-Elena Zaharia

giullia.zaharia@yahoo.com

The Bucharest University of Economics Studies, Bucharest, Romania

Ingrid Georgeta Apostol

ingrid.apostol@mk.ase.ro

The Bucharest University of Economics Studies, Bucharest, Romania

Petre Sorin Savin

contact@sorinsavin.ro

The Bucharest University of Economics Studies, Bucharest, Romania

Ionut Tanase

ionut.tanase@mk.ase.ro

The Bucharest University of Economics Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2024-0300 | Journal eISSN: 2558-9652
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Language: English
Page range: 3699 - 3710
Published on: Aug 12, 2024
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
AI,
marketing,
consumer behavior,
ethical issues,
security,
ChatGPT
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2024 Giulia-Elena Zaharia, Ingrid Georgeta Apostol, Petre Sorin Savin, Ionut Tanase, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.

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