Analysis of the Relationship between the Size of Family Businesses and the Implementation of Marketing Activities in the Context of Slovakia
References
- Browne, M., Balan, P., & Lindsay, N. (2020). The business models of small family wineries. Journal of Family Business Management, 11(2), 223–237.
- Gherghina S,tefan, C., Mihai A. Botezatu, Alexandra Hosszu, and Liliana N. Simionescu. 2020. Small and Medium-Sized Enterprises (SMEs): The Engine of Economic Growth through Investments and Innovation. Sustainability 12: 347
- Chua, J. H., Chrisman, J. J., & Sharma, P. (1999). Defining the Family Business by Behavior. Entrepreneurship: Theory and Practice, 23(4), 19–39.
- Klewitz, Johanna, and Erik G. Hansen. 2014. Sustainability-oriented innovation of SMEs: A systematic review. Journal of Cleaner Production 65: 57–75.
- Lindgreen, A. (2001), “A framework for studying relationship marketing dyads”, Qualitative Market Research: An International Journal, Vol. 4 No. 2, pp. 75-87.
- Reay, T. (2009), “Family-business meta-identity, institutional pressures, and ability to respond to entrepreneurial opportunities”, Entrepreneurship Theory and Practice, Vol. 33, pp. 1265-1270.
- Rodinné podniky v České republice: Výzvy a příležitosti. (2019). Available on internet: <
https://www.rodinnyfirmy.cz/assets/cs/ro-30/rodinne-podniky-v-ceske-republice-2019.pdf > - Rosenbusch, N., Brinckmann, J., Bausch, A. 2011. Is innovation always beneficial? A meta-analysis of the relationship between innovation and performance in SMEs Journal of Business Venturing 26: 441–57, DOI: 10.1016/j.jbusvent.2009.12.002
- Seth, Jakdish N., and Arun Sharma. 2005. International e-marketing: Opportunities and issues. International Marketing Review 22:611–22.
- Slovak Business Agency, Správa o stave MSP na Slovensku v roku 2021, available on internet: <
https://monitoringmsp.sk/wp-content/uploads/2022/11/Sprava-o-stave-MSP-2021.pdf > - Smith, A., & Johnson, B. (2020). The Role of Family Values in Family-Owned Businesses. Journal of Business Ethics, 45(2), 189-205.
- Varadarajan, R., Roman, B., Welden, S., Arunachalam, M.H., Gupta, S., 2022. Digital Product Innovations for the Greater Good and Digital Marketing Innovations in Communications and Channels: Evolution, Emerging Issues, and Future Research Directions. International Journal of Research in Marketing 39 (2), 482–501, DOI: 10.1016/j.ijresmar.2021.09.002
DOI: https://doi.org/10.2478/picbe-2024-0188 | Journal eISSN: 2558-9652
Language: English
Page range: 2248 - 2253
Published on: Jul 3, 2024
Published by: The Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Keywords:
Related subjects:
© 2024 Samuel Chlpek, Adrián Čakanišin, Monika Naďová Krošláková, published by The Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.