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Analysis of the Relationship between the Size of Family Businesses and the Implementation of Marketing Activities in the Context of Slovakia Cover

Analysis of the Relationship between the Size of Family Businesses and the Implementation of Marketing Activities in the Context of Slovakia

Proceedings of the International Conference on Business Excellence
Volume 18 (2024): Issue 1 (June 2024)
By: Samuel Chlpek,  Adrián Čakanišin and  Monika Naďová Krošláková  
Open Access
|Jul 2024

Authors

Samuel Chlpek

samuel.chlpek@euba.sk

University of Economics, Faculty of Commerce, Bratislava, Slovak republic

Adrián Čakanišin

adrian.cakanisin@euba.sk

University of Economics, Faculty of Commerce, Bratislava, Slovak republic

Monika Naďová Krošláková

monika.kroslakova@euba.sk

University of Economics, Faculty of Commerce, Bratislava, Slovak republic
DOI: https://doi.org/10.2478/picbe-2024-0188 | Journal eISSN: 2558-9652
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Language: English
Page range: 2248 - 2253
Published on: Jul 3, 2024
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
family business,
marketing,
sme,
slovak family businesses
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2024 Samuel Chlpek, Adrián Čakanišin, Monika Naďová Krošláková, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.

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