The Role of Fashion Influencers in Shaping Consumers’ Buying Decisions and Trends
By:
References
- Barker, S (2017). 5 Types of Brand Influencers: Which One is Right for You? online: https://www.pixlee.com/blog/5-types-of-brand-influencers-which-one-is-right-foryou/amp/[12.03.2022].
- Bolboaca, A. (2021). Ce este un influencer si cum poti deveni unul online: https://www.jurnaldedigitalmarketing.com/digital-marketing/social-media/ce-este-uninfluencer-si-cum-poti-deveni-unul/ [12.03.2022].
- Hajli, N., Lin, X., Featherman, M. & Wang, Y. (2014). Social word of mouth: how trust develops in the market, International Journal of Market Research, 56(5), pp. 673-689.
- Halvorsen, K. (2019). A retrospective commentary: How fashion blogs function as a marketing tool to influence consumer behavior: Evidence from Norway. Journal of Global Fashion Marketing, 10(4), 398–403.
- Johnstone, L & Lindh, C. (2022). Sustainably sustaining (online) fashion consumption: Using influencers to promote sustainable (un)planned behaviour in Europe’s millennials, Journal of Retailing and Consumer Services, 64, 102775.
- Nirschl & Steinberg (2018). Influencer Marketing als Verkaufsstrategie. Wie Instagram das Konsumentenverhalten beeinflusst, online: https://www.grin.com/document/593975 [10.03.2022].
- Pelau, C.; Pop, M.I.; Stanescu, M.; Sanda, G. 2023. The Breaking News Effect and Its Impact on the Credibility and Trust in Information Posted on Social Media, Electronics, 12(2), article 423.
- Pelau, C.; Nistoreanu, P.; Lazar, L.; Badescu, R. 2022. Celebrity vs. Product: A Neuroscientific Approach to the Distractors in Food Advertising for Sustainable Marketing, Sustainability, 14(19), Article 12768.
- SanMiguel, P. & Sadaba, T. (2018). Nice to be a fashion blogger, hard to be influential: An analysis based on personal characteristics, knowledge criteria, and social factors, Journal of Global Fashion Marketing, 9(1), 40–58.
- Shin, E. & Lee, J.E. (2021). What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn? Journal of Business Research 132, 416–428, https://doi.org/10.1016/j.jbusres.2021.04.022
- Siti, N.; Setyo, R. (2020). The Impact of Influencers in Consumer Decision-Making: The Fashion Industry, Working paper at the University of Jember online: https://jurnal.unej.ac.id/index.php/idj/article/download/19146/9059/ [10.03.2022].
- Sudha, M. & Sheena, K. (2017). Impact of Influencers in Consumer Decision Process: the Fashion Industry, Journal of Indian Management online: https://www.scms.edu.in/uploads/journal/articles/article_12.pdf [12.03.2022].
- Waldhoff, K. & Bernhard H. V. (2019). Zur Glaubwürdigkeit von Influencern im Influencer Marketing, Research Paper at Privat Hochschule Göttingen online: https://www.pfh.de/sites/default/files/2021-10/glaubwuerdigkeit-von-influencern-iminfluencer-marketing-waldhoff-vollmar.pdf [12.03.2022].
- Xia, Y.; Li, J.; Xia, L. (2022). Launch strategies for luxury fashion products in dual-channel distributions: Impacts of social influences, Computers & Industrial Engineering, 169, 108286
- Yua, C.L., Moon, H., Kim, K.H., Wang, S. (2021). The influence of parasocial relationship in fashion web on customer equity, Journal of Business Research 130, 610–617.
DOI: https://doi.org/10.2478/picbe-2023-0092 | Journal eISSN: 2558-9652
Language: English
Page range: 1009 - 1018
Published on: Jul 14, 2023
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Related subjects:
© 2023 Giulia Kondort, Corina Pelau, Mirko Gati, Ioana Ciofu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.