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The Role of Fashion Influencers in Shaping Consumers’ Buying Decisions and Trends

Proceedings of the International Conference on Business Excellence
Volume 17 (2023): Issue 1 (July 2023)
By:
Open Access
|Jul 2023

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DOI: https://doi.org/10.2478/picbe-2023-0092 | Journal eISSN: 2558-9652
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Language: English
Page range: 1009 - 1018
Published on: Jul 14, 2023
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
influencer,
social media,
fashion,
fashion trends,
consumer,
marketing
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2023 Giulia Kondort, Corina Pelau, Mirko Gati, Ioana Ciofu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.

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