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The impact of using emoji in online advertisements on consumer behavior. Case: Banking sector in Lebanon Cover

The impact of using emoji in online advertisements on consumer behavior. Case: Banking sector in Lebanon

Proceedings of the International Conference on Business Excellence
Volume 15 (2021): Issue 1 (December 2021)
By: Bassam Tarhini and  Sandy Saikaly  
Open Access
|Dec 2021

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DOI: https://doi.org/10.2478/picbe-2021-0008 | Journal eISSN: 2558-9652
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Language: English
Page range: 75 - 90
Published on: Dec 31, 2021
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Emoji,
marketing,
social media,
satisfaction,
loyalty,
engagement,
banking
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2021 Bassam Tarhini, Sandy Saikaly, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.

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