The impact of using emoji in online advertisements on consumer behavior. Case: Banking sector in Lebanon
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DOI: https://doi.org/10.2478/picbe-2021-0008 | Journal eISSN: 2558-9652
Language: English
Page range: 75 - 90
Published on: Dec 31, 2021
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
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© 2021 Bassam Tarhini, Sandy Saikaly, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.