Allen, J. (2004). Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge. Mississauga, ON: John Wiley & Sons Canada Ltd.
Allen, J. (2009). Confessions of an Event Planner, Case Studies from the Real World of Events- How to Handle the Unexpected and How to Be a Master of Discretion. Mississauga, ON: John Wiley & Sons Canada Ltd.
Bennett, R., Ali-Choudhury, R. (2007). Components of the university brand: an empirical study, in Melewar, T.C. (Ed.). Intangible Economies: Brand, Corporate Image, Identity and Reputation in the 21st Century. Proceedings of the 3rd Annual Colloquium of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG, 12-13.
Brătianu, C., Lixandroiu, D., Pop, N.Al. (2006). Business Excellence challenges during the economic crisis. Procedings of the 1st International Conference on Business Excellence, Brașov, RO: Editura ASE Bucharest.
Bulotaite, N. (2003). University Heritage – An Institutional Tool for Branding and Marketing. Higher Education in Europe, 28(4), 449-454.10.1080/0379772032000170417
Chapleo, C. (2004). Do universities have successful brands?. International Journal of Educational Advancement, 6(1), 54–64.10.1057/palgrave.ijea.2140233
Chapleo, C. (2007). Barriers of brand building in UK Universities. International Journal of Nonprofit and Voluntary Sector Marketing, 12(1), 23-32.10.1002/nvsm.271
Erisher, W., Obert, H. H., Frank, G. (2014). Brand reputation management within Higher Education Sector: A Review of the Literature on Higher Education Brand Reputation Management. International Research Journal of Marketing, 2(1), 1-27.10.12966/irjm.02.01.2014
Furedi, F. (2010). Introduction to the marketisation of higher education and the student as consumer. The Marketisation of UK Higher Education and the Student as Consumer. London, UK: Routledge.
Gatfield, T. (1999). Measuring communication impact for university advertising materials. Corporate Communications: An International Journal, 4(2), 73-79.10.1108/13563289910268106
Genadinik, A. (2016). Event Planning, Management & Marketing for successful events - Become an event planning pro & create a successful event series. CreateSpace Independent Publishing Platform.
Gopalan, S., Pagiavalas, N., & Jones, T. (2008). Branding MBA programs: Are they sufficiently related to an institution’s strategy?. Proceedings of the Academy of strategic Management, Allied Academies International Conference, 7(20), 14-19.
Gray, B. J., Fam, K. S., Llanes, V. A. (2003). Branding universities in Asian markets. Journal of Product and Brand Management, 12(2), 108–12010.1108/10610420310469797
Gumport, P. J. (2000). Academic restructuring: Organizational change and institutional imperatives. Higher Education, 39(1), 67–91.10.1023/A:1003859026301
Hemsley-Brown J.V. and Goonawardana, S. (2007). Brand Harmonisation in the International Higher Education Market. Journal of Business Research, 60(9), 942-948.10.1016/j.jbusres.2007.01.019
Jevons, C. (2006). Universities: a prime example of branding going wrong. Journal of Product and Brand Management, 15(7), 466-46710.1108/10610420610712856
Kim, T.G., Lee, J.H., Law, R., (2008). An empirical examination of the acceptance behaviour of hotel front-office system: An extended technology acceptance model. Tourism Management, 29(3), 500-513.10.1016/j.tourman.2007.05.016
Klassen, M.L. (2002). Relationship marketing on the Internet: The case of top- and lower-ranked universities and colleges. Journal of Retailing and Consumer Services, 9(2), 81–85.10.1016/S0969-6989(01)00028-5
Laitinen, E., (2002). A dinamic performance measurement system: evidence from small Finnish technology companies. Scandinavian Journal of Management, 18(1), 65-99.10.1016/S0956-5221(00)00021-X
Lam, T., Cho, V., Qu, H., (2007). A study of hotel employee behavioral intentions towards adoption of information technology. International Journal of Hospitality Management, 26(1), 49–65.10.1016/j.ijhm.2005.09.002
Lowrie, A. (2007). Branding higher education: Equivalence and difference in developing identity. Journal of Business Research, 60(9), 990-999.10.1016/j.jbusres.2007.01.024
Maringe, F. (2006). University and course choice: Implications for positioning, recruitment and marketing. The International Journal of Educational Management, 20(6), 466-479.10.1108/09513540610683711
Mazzarol, T. (1998). Critical success factors for international education marketing. International Journal of Educational Management, 12(4), 163.10.1108/09513549810220623
Melewar, T.C., Akel, S. (2005). The role of corporate identity in the higher education sector: A case study. Corporate Communications: An International Journal, 10(1), 41-57.10.1108/13563280510578196
Molesworth, M., Scullion, R., Nixon, E. (2011). The Marketisation of UK Higher Education and the Student as Consumer. London, UK: Routledge.10.4324/9780203842829
Oltean, F. (2011). The development of commercial services within international trade in services - a comparative analysis. Revista Economica, 57(4), 223-231.
Pelau, C., Pop, N.Al. (2018). Implications for the energy policy derived from the relation between the cultural dimensions of Hofstede’s model and the consumption of renewable energies. Energy Policy, 118(C), 160-168.10.1016/j.enpol.2018.03.042
Pop, N.Al., Grozea, V. (2017). Current trends on the private medical market in Romania. Springer International Publishing, 23-30.10.1007/978-3-319-45186-2_3
Pop, N.Al., Roman, M., Săniuță, A., Petrișoaia, C., (2012). Relationship Marketing, Engine of Sustainable Development and Organizational Change in the Romanian Business Environment, Amfiteatru economic, 14(32), 348-363.
Pop, N.Al., (2019). Quo Vadis Romanian Marketing: The Future and Contribution of the Romanian Community, in Văduva, S.A., et al (Editors). Civil Society: The Engine for Economic and Social Well-Being. AG, Switzerland: SPRINGER International publishing, 119-128.10.1007/978-3-319-89872-8_9
Rajabi, A., Sanei, T., (2012). Organizing the tourism line from chenar village to Tar lake of Damavand, Iran. Asian Social Science, 8(3), 246-250.10.5539/ass.v8n3p246
Rachel, A., Haber, S., (2005). A three-sector comparison of the business performance of small tourism enterprises: an exploratory study. Tourism Management, 26(5), 681-690.10.1016/j.tourman.2004.03.017
Sauntson, H., Morrish, L. (2010). Vision, values and international excellence: The ‘products’ that university mission statements sell to students. In Molesworth Mike, Nixon, Elizabeth and Scullion, Richard (Eds). The Student as Consumer and the Marketisation of Higher Education. The Marketisation of UK Higher Education and the Student as Consumer. London, UK: Routledge.
Suki, N.M. (2012). Examining Hotel Service Quality Elements Effects on Overall Tourists Satisfaction. European Journal of Social Science, 30(4), 646-653.
Sureshchandar, G.S., Rajendran, C., Anantharaman, R.N., (2001). A conceptual model for tota1032l quality management in service organizations. Total Quality Management, 12(3), 343-363.10.1080/09544120120034492
Temple, P. (2006). Branding higher education: illusion or reality?. Perspectives: Policy and Practice in Higher Education, 10(1), 15-19.10.1080/13603100500508215
Waeraas, A., Solbakk, M. (2009). Defining the essence of a university: lessons from higher education branding. Higher Education, 57(4), 449-462.10.1007/s10734-008-9155-z
Wang, C.H., Chen, K.Y., Chen, S.C. (2012). Total quality management, market orientation and and hotel performance: The moderating effects of external environmental factor. International Journal of Hospitality Management, 31(1), 119-129.10.1016/j.ijhm.2011.03.013