.blurhash-client-img { display: none !important; }

The scientific event – a visibility factor for the university brand

Proceedings of the International Conference on Business Excellence

Volume 13 (2019): Issue 1 (May 2019)

By: Nicolae Al. Pop, Cristina-Maria Ott, Daniela Simion-Danicescu and Steluța Todea

Open Access

|Nov 2019

Authors

Nicolae Al. Pop

nicolae_al_pop@yahoo.com

The Bucharest University of Economic Studies, Bucharest, Romania

Cristina-Maria Ott

cristina_ott@ymail.com

The Bucharest University of Economic Studies, Bucharest, Romania

Daniela Simion-Danicescu

danielle_simion@yahoo.com

The Bucharest University of Economic Studies, Bucharest, Romania

Steluța Todea

steluta.todea90@yahoo.com

The Bucharest University of Economic Studies, Bucharest, Romania

DOI: https://doi.org/10.2478/picbe-2019-0089 | Journal eISSN: 2558-9652

Journal RSS Feed

Language: English

Page range: 1021 - 1032

Published on: Nov 29, 2019

Published by: Bucharest University of Economic Studies

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

academic events,

experiential marketing,

exploratory marketing research,

marketing programme,

Related subjects:

Business and economics,

Political economics,

Political economics, other,

Business management,

Business management, other,

Industrial chemistry,

Energy harvesting and conversion

© 2019 Nicolae Al. Pop, Cristina-Maria Ott, Daniela Simion-Danicescu, Steluța Todea, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous article Volume 13 (2019): Issue 1 (May 2019)Next article